Good thing he’s not acting aggressively sexual toward nearby women in a super weird way or anything like that. We have cravings and we like things to happen quickly, but we would rather not resemble that dude in the first ad. As Devour’s brand manager Molly White put it in a release picked up by Meat + Poultry dot com, “Finally, there’s a product that gives people what they want: real taste to fulfill real cravings.” So this product is clearly for dudes between the ages of 18 and 35 and possibly older who want to prepare their meals with little fuss but aren’t up for eating Weight Watchers in public. It was a metaphor! The pool guy was eating his meal but also blanking his blank. (TV tells us that people have this fantasy. PITTSBURGH DEVOUR, a Kraft Heinz Company brand, will hit frozen store shelves.

The next one dives into a different fantasy involving the pool boy and the lonely Real Housewife of Wherever the Fuck. DEVOUR, a new line of frozen meals from Kraft Heinz, features innovative flavor combinations to lure consumers.

Our frozen food is covered in a rich Memphis-style. Joined by perfectly roasted potatoes for a mouthwatering frozen meal. Enjoy triple the meat with smoked sausage, savory applewood bacon and juicy chicken in this one-of-a -kind frozen dinner. The Associate Brand Manager- Frozen Meals will work across the frozen meals portfolio with exposure to all of our established brands (Devour- Smart Ones- Benihana- Kraft Kids- Rice Gourmet- & BOCA) in addition to owning go forward strategy for big bet of expanding KMC Deluxe into the frozen set. Best Sellers Rank: 216,060 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) 370 in Packaged Macaroni & Cheese. One 10 oz box of Devour Smokehouse Meat and Potatoes with Chicken, Sausage and Bacon Frozen Dinner. Kraft Heinz, one of the world’s largest food and beverage firms, has entered the 7.2 billion frozen meal market with the introduction of a new Devour brand that offers a line of crave-able meals. Friday’s appetizers and snacks.Now, who might the target audience for these ads be? The hashtag for the first one is #FoodYouWantToFork, and it takes the Costanza/American Pie thing to its natural conclusion. Package Dimensions : 15.24 x 7.01 x 6.18 inches 3.81 Ounces. Among its frozen brands are Ore-Ida potato products, Weight Watchers Smart Ones entrées, and T.G.I. Buffalo style cheddar cheese sauce delivers creamy, gooey goodness with the perfect amount of heat. DEVOUR Buffalo Chicken Mac and Cheese Frozen Meal is made with quality chicken breast. Flavor profiles range from spicy to smoky to savory to sweet.” About Kraft HeinzĬhicago, Illinois-headquartered Kraft Heinz, ranked as the fifth-largest food and beverage company in the world, supplies an extensive product line to restaurants and institutions as well as to retail stores. One 12 oz box of DEVOUR Buffalo Style Chicken Mac & Cheese Frozen Meal. A week ago, Kraft Heinz released a 60-second uncensored version of its Devour Frozen Food. Playing on the idea of food porn, the commercial suggests it's new meals are downright addictive. Frozen food is about to become NSFW thanks to the new Devour Frozen Food by Kraft Heinz. Frozen Dinners & Entrees / Frozen Poultry Meals / Devour Mac & Cheese Buffalo Chicken. So in each of our meals, we dial up the taste and max out the flavor of tender meats and creamy sauces, crispy crusts and gooey cheeses. Santa Monica, CA & New York, NY (August 3, 2016) Arcades newest project for Kraft Heinz introduces Devour, a line of crave-able frozen meals that are. The Devour Frozen Food Commercial Plays on the Idea of Food Porn.

She continued: “We believe all food should be mouth-watering. “Finally, there’s a product that gives people what they really want: real taste to fulfill real cravings.” For years there has been an unmet need in the frozen meal category for food that’s not just dependable, but also something you look forward to eating,” said Molly White, brand manager. “Last year, according to Nielsen Panel data, 77% of Americans brought home a frozen meal, but there’s no telling what percentage looked forward to eating them. Write us: Kraft Heinz foods company, 200 e. The company’s marketing department says it aims “to disrupt the $7.2 billion frozen meal category” by introducing “crave-able meals to a traditionally ‘good enough’ category.”Īvailable in 12 varieties for a suggested retail price of $3.99, Devour serves up bold flavor combinations including White Cheddar Mac & Cheese with Applewood-Smoked Bacon in 12 oz (340g) packs, Buffalo Chicken Mac & Cheese, and Chicken Enchiladas Suiza. All Aisles / Frozen / Frozen Dinners & Meals / More Frozen Meals / Devour Mac & Cheese White Cheddar with Bacon.

Devour, a new frozen meal line from Kraft Heinz, is now rolling out to supermarkets and other retail food outlets throughout the USA.

Kraftheinz devour frozen meals